Genly

Audience precision

Precision without sacrificing reach.

Build audiences around the characteristics that make someone a potential buyer, not broad demographic or interest-based proxies.

  • Industry

    Target buyers across industries and sectors.

  • Profession

    Reach people by their professional occupation.

  • Job title

    Identify buyers by their specific job titles.

  • Seniority

    Focus on the right level of leadership and responsibility.

  • Department

    Reach buyers within relevant business functions.

  • Company size

    Filter companies by employee count.

  • Annual revenue

    Target companies within your ideal revenue range.

  • Location

    Define audiences by country, state, city, or ZIP code.

  • Specialty or trade

    Narrow your audience by professional specialty or trade.

Cross-channel reach

Reach them beyond traditional B2B channels.

Activate those audiences across the digital environments where they spend time, extending your reach beyond search, LinkedIn, and outbound.

Cross-channel advertising campaign interface collage Every professional online Your audience Role, seniority, practice, specialty, trade, geography News and publishingStreaming and video Social and communityApps and games Search and trade media Where they actually spend time Every professional online Your audience Role, seniority, practice, specialty, trade, geography News and publishingStreaming and videoSocial and communityApps and gamesSearch and trade media Where they actually spend time
Precision determines who you target. Reach determines where you find them. With Genly, you don't have to choose between the two.

Scroll the diagram sideways to see the full picture.

Genly Audiences

Reach the right buyers. Wherever they are.

A doctor with a tablet talking with a patient in an exam room

Healthcare

Reach clinical, administrative, and operational decision-makers by role, specialty, organization, location, and other relevant characteristics.

A dentist in loupes treating a patient

Dental

Target practice owners, clinicians, office managers, and dental professionals by role, practice profile, specialty, and geography.

A construction supervisor in a hard hat reviewing rolled plans on site

Construction

Reach owners, operators, contractors, and professionals filtered by trade, company characteristics, role, and geography.

A veterinarian examining a calm dog

Veterinary

Connect with veterinarians, practice owners, managers, and animal health professionals by practice type, role, and location.

A law partner reviewing an open folder

Legal

Target attorneys, partners, firm administrators, and legal decision-makers by practice area, firm profile, seniority, and market.

A chef plating food at the pass in a restaurant kitchen

Restaurants + Hospitality

Reach operators, owners, and managers across restaurants and hospitality businesses by role, location, and business profile.

An IT director with a laptop inspecting a network rack

IT

Reach technical and business decision-makers by role, company profile, technology context, seniority, and need.

A team discussing audience strategy around a table

Custom ICP

Build a reachable digital audience around your custom ICP, including the roles, companies, markets, and criteria that matter most.

Influence potential customers before they start looking.

Create your next wave of demand.